Astral Media Outdoor is embarking on a new era of interactive outdoor advertising with the launch of MOBILITI SOLUTIONS, a new technology that enables immediate interaction with the consumer via text messaging (SMS) over the cell phone.

In Canada, there are 17 million mobile phone users. More than 5.7 million text messages are sent every day. Thanks to MOBILITI SOLUTIONS, a consumer with a cell phone can now have almost instant access to additional information about advertised products or services. When the consumer dials Astral’s unique, exclusive number, 2-15-15, in just a few seconds he can have access to supplementary product information, contests or special promotions, or download exclusive content from a website.

An Exciting New Application for Audiogram and Palmares.ca

The first two advertisers to take advantage of this new service are the record companies Audiogram and palmares.ca.

Audiogram has joined forces with Astral Media Outdoor in a promotional campaign for its artist Ariane Moffatt and her new remix of the song Follow Me. By dialing the exclusive 2-15-15 number and texting the word “Ariane,” consumers can receive a code by SMS that enables them to download the Follow Me remix, with a chance to win tickets for a Ariane Moffat concert. This promotion will be advertised in the Montréal, Québec City, Sherbrooke, Trois-Rivières, Gatineau and Saguenay regions, as well as on the Énergie website, radioenergie.com.

Palmares.ca, the new music download leader in Québec, also decided to launch its first public advertising campaign using MOBILITI SOLUTIONS. When they dial 2-15-15 and text the word “palmares,” cell phone owners will receive a code via text messaging that enables them to download a different free song every week for the duration of the campaign or for four weeks in the Montréal area.

MOBILITI SOLUTIONS joins GEOTARGETING SOLUTION and other new technology platforms recently introduced by Astral Media Outdoor to target consumers even more accurately and concretely. Astral Media Outdoor encourages responsible use of cell phones when driving.

For more details, contact your Account Manager.

MOBILITI SOLUTIONS. Another Astral Media Outdoor innovation.