When BMO Bank of Montreal wanted to introduce its Performance Plan for unlimited everyday transactions, it chose the winning combination of 3D elements and a motion effect on a 10' x 20' horizontal billboard to capture attention of drivers.
According to Brigitte Roberge, Senior Marketing Director for Quebec at BMO Financial Group, "We wanted to communicate our message in an innovative way and capture the attention of drivers without having the message take a back seat to the stunning special effects. With this concept, we have achieved that goal."
Astral Media Outdoor production director Marie-Anne-Manon Dubé added, "We worked in close collaboration with expert suppliers to ensure that everything came off without a hitch from the construction of the 3D elements right up to the installation of the mechanism that powers the motion effect. It is essential that we work with an excellent team on the ground because the final results depend so much on production quality."
This billboard can be seen until December 31 on Notre-Dame Street at the corner of Frontenac in Montreal.
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