For its most recent advertising campaign, Aeroplan^TM did not hesitate to set itself apart by using a brand-new advertising platform at Montréal-Trudeau airport. They become the first company to advertise on the exterior of passenger boarding bridges, which are visible to 5,000,000 travelers annually while they await their flights on the airport's domestic, international and transborder jetties.

Montréal-Trudeau is the only airport in Canada to make advertising space available on its boarding bridges. According to Isabelle Baillargeon, media strategist at Touché/phd, "Advertising in a location as targeted as Montréal-Trudeau airport is a very strategic choice for Aeroplan^TM. However, over and above this choice, we wanted to develop concepts that stand out and that attract our client's attention. By combining indoor and outdoor advertising, we were able to dominate specific areas of the airport, which increases the impact of our campaign. Furthermore, Sid Lee's striking creation was a key part of this success."

A number of special packages are available at Montréal-Trudeau airport. Do not hesitate to contact your sales representative for a package customized for your needs.

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