For the launch of Scrabble, Loto-Québec's newest lottery, a giant three dimensional set of letters was installed on a Superboard located on Autoroute 13 in Laval.

Marie-Anne-Manon Dubé, Production and Special projects director at Astral Media Outdoor, was extremely happy with the results. "We had two major challenges. The first was to build this huge Scabble set and make it easy to install and move to other Superboards in our network.

The second was to accurately reproduce the texture of wood without using that expensive material. We built a custom metal structure and covered it with a vinyl material that imitates wood. The effect is breathtakingly realistic."

We would like to thank our clients and partners
Lynda Zuliani and Marie-Christine Cayer: Loto-Québec
Alexandrine Perras: Client services, Bos
Richard Nadeau and Alexandre Béliveau: Creative services, Bos
Josée Moreau: Mediaplanning, Carat

The Astral Media Outdoor production team has more than one trick up its sleeve. Stand out in 2007. Entrust your media creativity projects to us!

Tel: (514) 529-6664