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| September 11, 2006 |
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The daily Le Soleil pulled out all the stops to surprise Québec City consumers with a new fall season campaign. A three dimensional concept was erected on two of the city's most strategically-located vertical panels to promote the newspaper to the thousands of workers and students who use these arteries morning and evening.
According to Catherine Ekker, who is responsible for promotions at Le Soleil, "To get results in outdoor advertising, you have to do things differently and dare to take some risks. That's why we chose a very striking creation that really captures the attention of motorists. The realism of the hands and newspaper add a lot to its impact. It's currently the only concept of its kind in Québec."
Marie-Anne-Manon Dube, Production and Special projects Director at Astral Media Outdoor added, "For this kind of project to be successful, you have to count on high-quality materials and professional installers. I'm extremely happy with the results, and I think that drivers will really appreciate this stunning billboard!"
Do you want to create a campaign that stands out? Entrust your projects to our Media Creativity group for innovative and powerful concepts. |
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