To promote the launch of Natrel's new oxo-biodegradeable bag, the Toronto-based Sebastian Consultancy ad agency and Astral Media Outdoor teamed up to combine originality with concern for the environment.
Their collaboration resulted in a spectacular 3D milk bag that was installed successively on 2 different Superboard locations in the greater Montreal region. Through four print images, the campaign showed a realistic simulation of the bag's gradual disintegration with each image reflecting each phase, ending with the line, "the new oxo-biodegradable bag from Natrel is… gone."
With Natrel and Astral Media Outdoor's commitment to the environment, the entire campaign was printed on BIOflexTM. BIOflexTM vinyl is biodegradable, can be installed and stretched like any other vinyl product and is reusable for multiple advertising campaigns.
For additional information on Media Creativity, BIOflexTM vinyl or Astral Media Outdoor products, do not hesitate to contact your Account Manager.
Toronto : 416-924-2494
Montreal : 514-529-6664