Astral Media Outdoor (AMO) is celebrating special holiday projects this month; IKEA spells 'joy', Bell gets creative with ‘e’ and Telus gets blown away.

How do you spell 'joy' this holiday season if you're iconic Swedish retailer IKEA? Zig, Ikea’s creative agency, teamed up with AMO’s Production team to convert a backlit location right off the QEW highway into a spectacular 3-D execution spelling ‘joy’ using actual products available in stores! Strategic placement, in close proximity to IKEA's Queensway store, was to help maintain awareness and keep IKEA top of mind for shoppers during the holidays.

Not to be outdone, Bell and Astral Media Outdoor decorated a billboard in Toronto with hanging 3-D ornaments. Shaped like 'e's along with glittering snowflakes, Bell is adding a little Christmas magic to their HDTV service available at a store which also happens to be just down the road from the board seen here to the left.

Telus created a stir in the marketplace for its new BlackBerry Storm with a creative deployment at the intersection of Métropolitain Expressway and St-Denis Street in Montreal. The "Wild Wind" concept transferred well in this outdoor campaign by creating a wind effect on the Superboard. The artistic director wanted the creative to look like the wind had moved the vinyl face away from the right side of the board, but not so that it would be flapping in the wind, due to safety issues. The Superboard made quite an impression on Montrealers!

From everyone at Astral Media Outdoor, all the best this holiday season and Happy New Year!

For additional information on Media Creativity or Astral Media Outdoor products, do not hesitate to contact your Account Manager.

Toronto : 416-924-2494
Montreal : 514-529-6664