McDonald’s Canada has launched a huge national outdoor campaign to promote their bold new premium roast coffee. With their ‘Lets Start Fresh’ tagline and the eye-catching, oversized medium coffee cup on an Astral Media Outdoor Superboard in Montreal, this creative execution is sure to keep coffee drinkers buzzing all day!“The impact executions are an important layer to a broader campaign that was designed to disrupt the morning routine of consumers and remind them that McDonald’s actually makes a really great cup of coffee,” states OMD’s Strategy Supervisor, Mike Cortiula.
“It has been a secret we have humbly kept to ourselves and now we are ready to start fresh with consumers across Canada in a big way on April 20th. As many of our consumers already know, McDonald’s has been serious about creating the perfect cup of coffee in addition to quality breakfast.”
The Astral Media Outdoor production team worked closely with fabricators, Transoptique while the branding and design was developed by Identica. OMD brewed up the media buy and Cossette was brought on as the creative agency.
For additional information on Media Creativity or Astral Media Outdoor products, do not hesitate to contact your Account Manager.
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