Going into the fourth annual year of its "My Toronto Is..." design competition, Astral Media Outdoor (AMO) once again challenged third year advertising students at the Ontario College of Art and Design (OCAD) to create original outdoor artwork that responds to the statement "My Toronto Is" with a creative expression of cultural optimism.“The contest provides students with the opportunity to build their portfolios, receive constructive feedback from key industry players and have their work displayed on a grand scale,” said Val Meyer, Vice President Sales, Astral Media Outdoor. “The theme of cultural optimism has resulted in a number of exceptional ads that show innovation, and bring life and light to the City. I’m looking forward to discovering which design Torontonians select as their favourite.”
The four finalists were selected by a jury comprised of representatives from Astral Media Outdoor, OCAD, Kramer Design & Associates, ZenithOptimedia, ACLK, Marc Canada and Optimum Public Relations.
From April 29th through to May 24th,Torontonians are encouraged to vote online at www.mytorontois.com for the design that best represents their idea of Toronto. The winning design will be unveiled in late May and the successful student(s) will receive $3,000 in prize money and a $2,000 donation to a charity of their choice. They also win the honour of having their ads displayed throughout the City during the month of June on AMO’s Transit Shelter network.
For additional information on any Astral Media Outdoor products, do not hesitate to contact your Account Manager.
Toronto: 416.924-6664
Montreal: 514.529-6664