With attention focused on the rollout of its new Digital network lately, Astral Media Outdoor has by no means abandoned traditional Outdoor Advertising. In fact, seven new faces located in four structures featuring contemporary design have been added to the Superboards network in order to better serve some two million residents of the suburbs east and south of Montreal.These Superboards will be located in the Montreal East district along autoroute 40 near Langelier Boulevard, as well as on the South Shore of Montreal along highway 132 near Taschereau in Longueuil, along highway 30 near Grande-Allée in Saint-Hubert, and along autoroute 10 in Brossard. These new advertising faces will enable advertisers to reach close to 500,000 motorists every day.
As congestion continues to grow on Montreal roads, Outdoor Advertising is more than ever the media of choice. It is estimated that the number of vehicles travelling on the city’s roads has grown 10% over the last five years, and that the time spent in traffic is also constantly increasing. As a result, Outdoor Advertising can boost the number and frequency of consumers reached as well as extend the duration of exposure.