Astral Media Outdoor, in collaboration with media agency Starcom Worldwide Toronto, created a visually stimulating stunt to promote the release of Disney Pixar's new animated 3D feature UP. The roofs of ten Astral Media Outdoor Transit Shelters were innovatively decorated with bunches of helium-filled balloons. The actual ad face, with this 3D multi-coloured creative extension, created an eye-catching execution which gave the impression of one of the characters being carried away, just, like in the movie.
"We worked with the City of Toronto for approvals on this very exciting campaign. It lends itself perfectly to our Transit Shelters and will bring a lot of attention to Disney’s new movie," said Val Meyer, VP Sales Ontario for Astral Media Outdoor.
There are other outdoor media components being used in promoting Disney Pixar's UP, including Astral Media Outdoor’s Street Columns in Montreal, but Toronto is the only city with the balloons strategically attached to Transit Shelters.