|
|
| March 16, 2011 |
| Rona is showing its support for the Toronto Maple Leafs as they make a valiant push for the playoffs. Rona’s partnership with MLSE is a continuation of its long-standing commitment to Canadian sports. |
| March 16, 2011 |
| Montréal, March 21, 2010 – Following the impressive response from advertising agency creatives last year, Astral Out-of-Home is pleased to announce the return of Carte Blanche for Creatives. |
| March 16, 2011 |
| LUCKY PENNY, an Australian wine, is giving Facebook users the chance to send good-luck messages via Astral Out-of-Home’s Digital boards in Vancouver. The campaign uses RSS technology to deliver dynamic content that changes by the minute. |
| February 2, 2011 |
| La Presse’s columnists are not only writing about the impact of new technologies on print these days but also how they are embracing it themselves, in their latest newspaper ad campaign. |
| December 21, 2010 |
| 2010-12-21 TSA |
| December 13, 2010 |
| Windows 7 + Standfields |
| August 19, 2010 |
| Astral was a returning sponsor at the Media Innovation awards (MIA), taking place last night in Toronto |
| August 18, 2010 |
| Cuisines Denis Couture designed a display showcase at Pierre Elliot Trudeau International Airport that was bold, creative, contemporary and inviting.
In a unique publicity stunt, Automobiles Lauzon and its age |
| August 18, 2010 |
| In a new campaign to launch The Falsies Mascara, Maybelline uses Astral Out-of Home’s Transit Shelters to build a standout special execution. High traffic areas around the Eaton Centre were chosen for the larger than life mascara tubes. The timing was chosen to coincide with the product introductio |
| August 18, 2010 |
| Canadian Breast Cancer Foundation of Ontario (CBCFO) kick off their ‘I’m running’ campaign on Astral Out-of-Home’s Transit Shelters downtown Toronto. In support of this worthy cause, Astral and City TV’s Breakfast television are doing their part to spread the word. |
| August 18, 2010 |
| The power of OOH is still untapped. Did you know that, day after day in Toronto, Out-of-Home advertising is exposed to more eyeballs than all the conventional TV networks combined? The three major OOH operators - Astral, CBS and Pattison - generate a total of 15 million impressions hourly compared t |
| August 18, 2010 |
| Doctors Without Borders went life size with their latest out-of-home advertising campaign. A three phase special execution was unveiled this month. Huge wooden crates placed on top of various Astral Out-of-Home’s Transit Shelters replicate the actual crates that Doctors Without Borders use to ship m |
| August 2, 2010 |
| Astral Out-of-Home and BBDO developed the ideal creative platform to launch the new luxury high performance Mercedes-Benz SLS. Billboards were converted into eye-catching creative executions to support this launch. |
| July 7, 2010 |
| With Digital’s endless creative opportunities, an RSS feed linked directly to different creative executions was one Loblaws couldn’t pass up. RSS (Really Simple Syndication) is a lightweight XML format designed to deliver regularly changing web content and display it in a specified location, in this |
| July 1, 2010 |
| In early June, Unibroue and Tam-Tam TBWA used the occasion of Montreal's Mondial de la Bière beer festival at Windsor Station to promote Unibroue's latest creation, Blonde de Chambly. A MegaColumn located next to the site was capped off with a huge replica of the cork and wire cap that characterize |
| June 30, 2010 |
| Astral Out-of-Home’s Vertical posters and Transit Shelters are creatively adorned with exciting and relevant creative to support Sony’s new Bravia 3-D TV advertising campaign. |
| June 3, 2010 |
| Last night at an event held for the industries’ creative’s at resto-Bar Koko, Carte Blanche for Creatives announced its Grand Prize winners for Toronto and Montreal. Art Director Joel Arbez and Copywriter Saro Ghazarian, from Trigger, won the Grand Prize for the Toronto segment, with a special execu |
| April 30, 2010 |
| Réno-Dépôt has chosen the superstitious expression "Touch wood!" to encourage the Montreal Canadiens during the Eastern Conference semi-finals against the Pittsburgh Penguins. |
| April 30, 2010 |
| TAXI designed three special executions to support the Dairy Farmers of Canada’s “All you need is cheese” campaign. The campaign was planned by M2 Universal to run on Astral Media Outdoor’s products. |
| April 30, 2010 |
| Igor saves your day! That is Saputo's message to busy moms as Igor, a giant 3D monkey, literally takes over Montreal's urban jungle. |
| March 31, 2010 |
| Please note that upon review of the finalists in the Carte blanche contest, one of the submissions was deemed ineligible. This submission has been removed from the contest and replaced with another work. Thank you for your understanding. Voting closes on May 19th. |
| March 31, 2010 |
| Some of you have expressed yourselves, some others kept a distance. But it’s now time for you to take a stand and decide which creative work will be among the finalists of Carte Blanche, the creative contest for creatives, by creatives.
Carte Blanche for Creatives now enters its voting period for a |
| March 31, 2010 |
| As the voting period to choose the 10 finalists of Carte Blanche for Creatives comes to an end, we noticed that some of you have not yet taken the time to vote. |
| March 31, 2010 |
| The creative community has expressed itself. Friday, Carte Blanche for Creatives announced the contest’s 10 finalists. The ads are posted online at carteblancheforcreatives.ca. Thank you for your participation and making this a highly contested competition. The quality of the work is outstanding. |
| March 31, 2010 |
| Veuillez noter que, suite à l’analyse des pièces finalistes du concours Carte blanche, une des pièces finalistes a été jugée non admissible. Cette pièce a donc été retirée du concours et remplacée par une autre pièce. Merci de votre compréhension.
Carte blanche
Please note that upon review of th |
| March 31, 2010 |
| It is now time for you to cast that final vote and select the Grand Prize winner of Carte Blanche for Creatives. |
| March 31, 2010 |
| Seen everywhere on Astral Media Outdoor’s Transit Shelters and Columns, Public Mobile’s teaser campaign has dominated the city streets of Toronto and Montreal. Unitas, the reputation service firm and PHD Canada, the media buying agency, worked with Public Mobile to capture the attention of its consu |
| March 31, 2010 |
| Telus and advertising agency TAXI teamed up to create a special execution concept using Astral Media Outdoor’s Scrolling Transit Shelter Network, to showcase a variety of Smart Phone applications. |
| March 31, 2010 |
| Are you creative enough to go to Cannes? I think so.
But are you fast enough? The contest deadline is this Sunday at midnight - you've got 4 days to submit your work for a chance to win a trip for two to the Côte d'Azur for the next Cannes Lion International Advertising Festival.
The Carte Bla |
| March 31, 2010 |
| The submission period for the Carte Blanche for Creatives contest is over, so it is now time for you to comment, discuss and share with your peers on the submitted works in Montreal or Toronto. You have until this Friday April 30th to post your comments on the carteblancheforcreatives.ca website. Th |
| February 8, 2010 |
| Astral Media’s Out-of-Home, radio and online advertising properties worked together on a unique initiative for the Canadian International AutoShow’s new advertising campaign. |
| February 2, 2010 |
| Le Lait: source naturelle de réconfort! “Milk: a natural source of comfort” is the message that the Fédération des Producteurs de Lait du Québec (FPLQ), Nolin BBDO and Touché! PHD want to share with Quebecers during the cold winter months. |
| December 7, 2009 |
| Amex dominated Toronto’s downtown core on Astral Media Outdoor’s Transit Shelters and MegaColumns with their new campaign ‘Realize The Potential’. Only with Amex can people realize the potential and quality of life. |
| October 15, 2009 |
| Following the Digital Network’s huge success in the Montreal market, Astral Media Outdoor is extending its Digital Network in Toronto and Vancouver. The Digital Network will offer a total of 22 faces strategically located on key highways in the three largest advertising markets in Canada.
|
| October 13, 2009 |
| Maple Leaf Sports and Entertainment (MLSE) has recruited Astral Media Outdoor to help get basketball fans excited about the Toronto Raptors’ upcoming season, their 15th in the National Basketball Association!
|
| October 6, 2009 |
| Trident, Gardens in the Sky and Astral Media Outdoor are bringing Green Roofs to the streets of Toronto. Green Roofs have been installed on four Transit Shelters in strategic locations across the city to support Tridents “Little Piece of Happy” campaign.
|
| October 6, 2009 |
| Astral Media Outdoor kicked off an advertising campaign yesterday in celebration of the City of Toronto’s successful bid to host the 2015 Pan American Games. Toronto was announced as the host city with 33 out of 51 votes on the afternoon of November 6, 2009.
|
| September 15, 2009 |
| As part of a launch tactic in Toronto for their young and playful perfume, Coty Canada Inc., Canada’s largest fragrance company, teamed up with Astral Media Outdoor to develop a campaign that puts the scent of DAISY Marc Jacobs, literally in front of consumers.
|
| June 15, 2009 |
| Astral Media Outdoor (AMO) in Toronto announced last Monday it has officially moved to green electricity by switching to Bullfrog Power. Horizontal Posters, Vertical Posters, InfoToGo Columns and MegaColumns are now Bullfrog powered, as well as a total of 1,870 lit Transit Shelters. |
| June 15, 2009 |
| Last year, Astral Media Outdoor worked with creative agency Zig on a 3-D execution for IKEA, which received recognition at this year’s 2009 OBIE awards for outstanding outdoor work from around the globe. |
| June 15, 2009 |
| The immediate and incredible flexibility offered by Astral Media Outdoor’s Digital Network enabled Tennis Canada to display the Rogers Cup featured matches of the day, to the delight of Quebec tennis fans who wanted to track the performance of their favourite tennis players. |
| June 15, 2009 |
| Astral Media Outdoor and TD Canada Trust ‘Watch the Clock’ together!
|
| June 4, 2009 |
| Astral Media Outdoor, in collaboration with media agency Starcom Worldwide Toronto, created a visually stimulating stunt to promote the release of Disney Pixar's new animated 3D feature UP. |
| May 29, 2009 |
| In partnership with the Ontario College of Art and Design (OCAD), Astral Media Outdoor just concluded its fourth year of the “My Toronto Is” design competition. From April 29th through to May 24th, over 6,500 Torontonians voted online at www.mytorontois.com for the design that best represented thei |
| May 19, 2009 |
| With attention focused on the rollout of its new Digital network lately, Astral Media Outdoor has by no means abandoned classic Outdoor Advertising. In fact, seven new faces located in four structures featuring contemporary design have been added to the Superboards network in order to better serve s |
| April 20, 2009 |
| Astral Media Outdoor continues to innovate with the introduction of a new interactive display Column in Montreal. Developed in collaboration with the City of Montreal and the borough of Ville-Marie, the InfoGuide Column will enable users to identify tourist attractions and the main public and commer |
| April 20, 2009 |
| McDonald’s Canada has launched a huge national outdoor campaign to promote their bold new premium roast coffee. With their ‘Lets Start Fresh’ tagline and the eye-catching, oversized medium coffee cup on an Astral Media Outdoor Superboard in Montreal, this creative execution is sure to keep coffee dr |
| April 20, 2009 |
| Going into the fourth annual year of its “My Toronto Is…” design competition, Astral Media Outdoor (AMO) once again challenged third year advertising students at the Ontario College of Art and Design (OCAD) to create original outdoor artwork that responds to the statement “My Toronto Is” with a crea |
| March 26, 2009 |
| Astral Media Outdoor officially began rolling out its new Digital network in Montreal, with the first board installed along Autoroute 13 in Pierrefonds. |
| February 11, 2009 |
| Astral Media Outdoor took the centre ice at the Bell Centre on February 10 to unveil its new Digital Outdoor Network – Canada's first digital outdoor advertising network. Over 400 clients, partners, advertising agencies and members of the media were invited. |
| February 11, 2009 |
| Astral Media Outdoor (AMO) presents Carte Blanche for Creatives, the first creative contest for creatives, by creatives. Carte Blanche for Creatives gives creatives what they have always wanted: an opportunity to design an ad without a briefing or restrictions, so that they can take their creative p |
|
| |