Seen everywhere on Astral Media Outdoor’s Transit Shelters and Columns, Public Mobile’s teaser campaign has dominated the city streets of Toronto and Montreal. Unitas, the reputation service firm and PHD Canada, the media buying agency, worked with Public Mobile to capture the attention of its consumers with a two-part creative campaign. The teaser campaign creative showcased real people from Ontario and Quebec with the word ‘Unlimited’ in big and bold letters written across the middle of the ad. The reveal campaign followed, unveiling Public Mobile’s key point of differentiation, ‘$40 flat-rate unlimited talk and text’.