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Recent
| August 25, 2010 |
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Canadian Breast Cancer Foundation of Ontario (CBCFO) kick off their ‘I’m running’ campaign on Astral Out-of-Home’s Transit Shelters in downtown Toronto. In support of this worthy cause Astral donated the ad space. |
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| August 18, 2010 |
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In a new campaign to launch The Falsies Mascara, Maybelline uses Astral Out-of Home’s Transit Shelters to build a standout special execution. High traffic areas around the Eaton Centre were chosen for the larger than life mascara tubes. The timing was chosen to coincide with the product introduction and to capitalize on back to school shoppers. |
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| August 2, 2010 |
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Astral Out-of-Home and BBDO developed the ideal creative platform to launch the new luxury high performance Mercedes-Benz SLS. Billboards were converted into eye-catching creative executions to support this launch. |
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| July 7, 2010 |
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With Digital’s endless creative opportunities, an RSS feed linked directly to different creative executions was one Loblaws couldn’t pass up. RSS (Really Simple Syndication) is a lightweight XML format designed to deliver regularly changing web content and display it in a specified location, in this case on Astral Out-of-Home’s Digital boards. |
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| July 1, 2010 |
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In early June, Unibroue and Tam-Tam TBWA used the occasion of Montreal's Mondial de la Bière beer festival at Windsor Station to promote Unibroue's latest creation, Blonde de Chambly. A MegaColumn located next to the site was capped off with a huge replica of the cork and wire cap that characterize the brand’s 750 mL bottles of deluxe craft beers. |
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