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MARK’s Newsletter
| December 14, 2011 |
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This fall, Volkswagen Beetle used pure attitude, a singular strategy and a dominant presence to stand out from the car crowd.
Through Astral’s Dominance package, ... |
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| August 30, 2011 |
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According to the 2010 General Social Survey, 85 % of Canadians commute by car to get to/from work and spend an average of…
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| June 13, 2011 |
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Fashion retailer Miss Sixty experimented with technology in a recent Out-of-Home campaign to better direct consumers to nearby stores. Miss Sixty went big by advertising on towering MegaColumns, all of which were situated within a catchment radius varying between ... |
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| June 13, 2011 |
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If the growth trend continues, the Out-of-Home industry in Canada will surpass predicted advertising growth. While experts predicted an average growth ranging from 6% to 7%, the last Nielsen report confirms an increase in investments of...
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| April 15, 2011 |
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How do you make your Out-of-Home campaign enter the heads of consumers?
Follow the key ingredients of effective campaigns, like Vidéotron did for “The End of Time.” |
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